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Creating a Personalized Experience at Athens’ Benaki Museum of Contemporary Art Exhibit


Creating a Personalized Experience at Athens’ Benaki Museum of Contemporary Art Exhibit

The setup, or staging of an art exhibition requires significant time, collaboration, and conceptualization. The Ametria project completed by Luigi Manca and Roberto Grugni, Partners at Fair Dynamics Consulting in Milan, Italy deals with the staging of a contemporary art exhibition held at the Athens’ Benaki Museum. The general purpose of the exhibition was to set-up something original and astonishing, a maze-like area able to affect visitor’s mood, steering their feelings to create an entirely personal experience.

A modern alternative to simulation discovered?


A modern alternative to simulation discovered?

To continue on the topic of pedestrian modeling: recently, I heard the news that the new terminal being built in the St. Petersburg airport will be tested using a free labor force, or in other words, volunteers. Actually, the volunteers will test the terminal’s operations and on-ground facilities by acting like passengers. It was interesting to find that the London Heathrow and Dubai airports are using this practice right now too. Here in St. Pete, they gathered more than 5,000 volunteers, to come to the terminal and walk around, jostle to check-in desks, race up the down-moving escalators, get bored in queues to passport controls, etc. I suspect that the volunteers will be watched by engineers, who will be counting the number of injuries per minute. That’s how airport authorities are going to see if everything is OK with the terminal.

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