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Published Paper Program: 50% Discount


Published Paper Program: 50% Discount

Reminder: AnyLogic North America Published Paper Program AnyLogic's Published Paper Program rewards Universities for using the simulation modeling software for their research projects. Your department will receive 50% off the next year's maintenance for submitting a published paper to AnyLogic North America. Plus we'll share your work with the AnyLogic simulation modeling community. Rules and restrictions apply to safeguard the integrity of the program and your hard work. You can find details, submission instructions and restrictions on the AnyLogic Academic Partnership page. We are eager to read about the complex problems you are solving using AnyLogic software. By ensuring your maintenance with AnyLogic is up to date, you are guaranteed technical support and all version upgrades, and as you know, AnyLogic is constantly improving and enhancing the already superior software, so take advantage of the Published Paper Program today!

Can one make precise forecasts of consumer behavior?


Can one make precise forecasts of consumer behavior?

Many people, who are interested in sales forecasting, are familiar with the book Predictably Irrational by Dan Ariely. The abstract of the book states: “Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.” The irrationality of human decisions is the basis of behavioral economics. Predictably Irrational, and many other books, give many examples which argue the idea of consumer rationality. Businesses are irrational too, as they are guided by human beings.